Android now still popular in the world. According to the latest data from leading research firm IDC about smartphone market, market share of global shipments of Android phones in the first quarter of 2012 is 59%.
This year, the Android market share is predicted to reach its peak, 60%. Then it is projected to decline slightly, but still in top position.
What are the reasons behind Android popularity? Here are the reasons
- The number of products
- Apple sells a few products
- RIM Fall
- Demand by Enterprise
- Microsoft still not good
- Major vendor support is still strong
- Google factor
- Application support
The big number of Android products on the market give to this green robot OS position as the most popular in the world. Just look, so many Android devices sold with a variety of shapes and specifications. Flushing a lot of products is one of many strategy to get market share. One more note, the product must be sold. Android has that two such combination so its successful.
iOS as the most serious competitor operating system for Android only available in very few products. Apple as its manufacture only release new product about once a year. For example, iPhone 4S that came out about a year after the iPhone 4 releases. According to analysts, if Apple expanding its product line then they are better able to compete with Android. iPhone 4S have sold about 30 million units last quarter.
Previously, BlackBerry which made by Research in Motion (RIM) have become popular. But lately, their fame has dropped dramatically. According to IDC, BlackBerry’s market share currently is only about 6%. Fall of the RIM makes Android competitor less one.
Lately, more and more companies have a policy of freeing their employees to use their own handset. Before, usually a specific handset selected or provided by the company. And it turns out, quite a lot of employees or business people who use Android devices as their working facility.
Microsoft as one of the major technology players is predicted able to give significant resistance with Windows Phone. Moreover they get strong support from Nokia. But apparently still take a long time before it happens. According to IDC, Windows Phone market share is now in the range of 5.2% so it can’t be regarded as equal opponents.
Many big vendor support Android until now. Some even make it as main OS on their mobile devices. This support is considered to be one crucial reason why Android still popular. If they don’t support Android, could be a green robot OS is not popular like now.
Google as a giant technology company behind the creation of Android would make consumers and developers to be sure. Android as a product created by Google is certainly not made in vain. Google also factors that might make the big vendors do not hesitate to adopt Android.
Currently, is much applications are made specifically for Android. Reportedly, the number of applications on Google’s Play is hundreds thousands units, rivaling Apple’s App Store. And quite a lot of applications is in quality categories. It is also the main attraction of consumers when deciding on Android devices.