Already in long time RIM rumored to be bankrupt. RIM phone, BlackBerry was lost with the popularity of Android and iPhone. But the BlackBerry mobile phones are still needed by consumer and will stay a life.
In the last financial statement, RIM reported suffered a loss of $125 million. But this doesn’t necessarily make RIM bankrupt, but they will rise again. Because BlackBerry has advantages compared to Android and IOS.
Linley Gwennap, principal analyst at the Linley Group, said BlackBerry has security and reliability technology that hasn’t owned by Android and IOS. Other advantages that can make RIM rose is the speed and security of the mail delivery through an internal RIM data center and BBM (BlackBerry Messenger). However, RIM must move quickly to get back up or they will be oppressed.
In cellphone sector, BlackBerry still has the advantage on its keyboard. BlackBerry keyboard is the best keyboard for business sector. Additionally BlackBerry battery life is also fairly good.